Shadowbase Sales and Marketing Highlights

Dick Davis Dick Davis
Sales Manager

Like most of your companies, we have faced an “interesting” sales cycle in the last few months. We are thankful to our OEM partners SunGard, Business Connexion, and Motorola for add-on sales as well as additional sales to existing Gravic direct customers. We also wanted to mention all the terrific work that Legato is doing in the Asia-Pac region for us as we work with them to identify and satisfy their customers’ needs. It is very helpful in difficult economic times to have great business partners.

The good news is that we see an expanding sales pipeline and are optimistic for a good 2009 year-end as well as a banner 2010. We are really excited about our success at a large Canadian bank with the implementation of Shadowbase software for their ACI Base24 environment. We are confident that we will see additional sales in this space. As Paul mentioned in his comments (link to that commentary), we have several new products that will be delivered in 2010 such as Shadowbase Verification and Validation and Shadowbase ETL (Extract Transform and Load), which we feel will be well-accepted in the marketplace.

As usual we look forward to seeing many of you at the various user group meetings this fall and winter. In September we enjoyed SUNTUG in Tampa, and in October presented twice at CTUG in Toronto. In November we will present remotely at MITUG (in Detroit), and will attend and present at OTUG in Columbus, Ohio, GTUG in Darmstadt, Germany, and in December at BITUG’s BIG SIG in London. We will also revisit SATUG in South Africa in March.

On the marketing front, we have several new sets of communication materials including a very nice Base24 datasheet and web page. In conjunction with HP we have developed three new datasheets that cover Shadowbase data replication solutions, real-time business intelligence, and zero downtime migrations. These datasheets and other literature are available on our website for easy access. We have established pages on Facebook for our blog and are hopeful that this approach will make it easier for current customers and prospective customers to read it.

New Collateral Datasheets: HP/Gravic joint datasheets
New Datasheet: Base24™ Support
New Web Page: Base24™ Support
Shadowbase Blog: www.gravic.com/shadowbase/blog

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