A decade ago, it was enough for a store to remain competitive if it could determine that, for example, battery-operated power drills were hot items so that sufficient numbers were kept in stock. That ability is no longer adequate in the current aggressive marketing environment. Today, that same store wants to know that a customer who is purchasing a set of drill bits bought a battery-operated power drill the prior month. While the customer is at the register, the store offers him a 30% discount on an extra drill battery for use during his next visit. Similarly, the store offers an online customer with a similar purchasing history the same 30% discount during his current shopping session.
A decade ago, a blood bank was successfully meeting the needs of a community if it could determine the most common blood types among the residents and could maintain sufficient supplies in the local distribution center. Not anymore. That same blood bank today is expected to supply all blood types, not just the common ones. If a local resident with a rare blood type is in a serious car accident, the blood bank either must have that blood type stored locally or know where to obtain it on a moment’s notice. In today’s competitive environment with high consumer expectation, decisions that are based on the most current data available to improve customer relationships, increase revenue, maximize operational efficiencies, and yes – even save lives. This technology is real-time business intelligence. Real-time business intelligence systems provide the information necessary to strategically improve an enterprise’s processes as well as to take tactical advantage of events as they occur.
Real-Time Business Intelligence Pages
- Real-Time Business Intelligence Introduction
- Part 1 - The Evolution of Real-Time Business Intelligence
- Part 2 - What is Business Intelligence?
- Part 3 - The History of Business Intelligence
- Part 4 - Enterprise Application Integration (EAI)
- Part 5 - Operational Business Intelligence
- Part 6 - Real-Time Business Intelligence
- Part 7 - The Operational Store (ODS): The Next Evolutionary Step
- Part 8 - Real-Time Business Information Solutions from Gravic
- Real-Time Business Intelligence Summary
To read our white paper on Shadowbase and RTBI: The Evolution of Real-Time Business Intelligence
To read our case study on Shadowbase and RTBI: Real-Time Credit and Debit Card Fraud, a Shadowbase Real-Time Business Intelligence Solution