What is Business Intelligence?

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As information technology evolved over the years, enterprises automated more and more of their operations. A great deal of very valuable data resided underutilized in these systems. Data found in sales, accounting, production, human resources, and many other systems could yield significant information to provide historical, current, and predictive views of business operations.

Business intelligence is the use of an organization’s disparate data to provide meaningful information and analyses to employees, customers, suppliers, and partners for more efficient and effective decision-making. It transforms information into actionable strategies and tactics to improve the efficiency of the enterprise, to reduce costs, to attract and retain customers, to improve sales, and to provide many other significant benefits.

For example, some typical instances of the use of business intelligence include:

Retail:
Sales Patterns
Integrated Customer View
Campaign Management
Customer Valuation
Analytical CRM

Telecom:
Call-Behavior Analysis
Fraud Detection
Number Portability
Service-Usage Analysis
Promotion Effectiveness

Manufacturing:
Order Life Cycle
Inventory Analysis
Quality Assurance
Supplier Compliance
Distribution Analysis

Financial:
Credit Risk
Monetary Risk
Asset Management
Liability Management
Fraud Detection

Government:
National Security
Crime Analysis
Health
Welfare
Fraud Detection

All Industries:
P & L Analysis
Profitability
Performance Analysis
Value-Chain Analysis
Profiling
















Real-Time Business Intelligence Pages